Flexible cancellation available. Cancel without charge up until 3pm the day before arrival. Read our cancellation policy.
Flexible cancellation available. Read policy.
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Book Direct with The Pilgrm and get all the best bits. When you book with The Pilgrm on our website, we offer our most competitive rates and other things that we believe will make a difference to your stay. To enable us to give you these great rates and little touches, all we ask is that you arrive and stay on the nights you’ve booked.
As a thank-you from us for booking direct you’ll gain the following benefits:
We keep our rates simple and competitive and we’ll throw in special offers from time to time too. Choose from:
If you're booking on a company rate:
If payment for your booking is rejected by you or your credit/debit card company, we reserve the right to cancel your reservation without notice. Should you then need to rebook, you can book again via our website and choose a rate and available room(s) at that time.
You can add additional services when you book online, such as daily breakfast, cocktails in our lounge or even to bring your dog with you.
When you buy breakfast online, you’re getting a special rate which includes any breakfast menu item of your choice, including our full Pilgrm cooked breakfast or vegan breakfast options, as well as unlimited tea or filter coffee (when booking through our website), and fresh orange juice. Should you not purchase breakfast in advance online, you can make your choice each morning.
If your booking requires full payment when you book, payment for any extras will also be taken at that time. If your booking requires payment to be collected at a later date (but still ahead of your arrival) then payment for extras will be taken at that time.
If you booked your stay through our Pay Later: Fully Flexible rate, should you subsequently cancel your reservation within the required period to receive a refund, any paid-for extras which have not been consumed/delivered will be refunded to you within 7 days. This does not include Picnic Bags, which require a minimum of 72 hours notice ahead of your stay in order to be entitled to a refund.
If you have booked your stay using our Book Now Pay Now non -refundable rate and choose to cancel your reservation, the full payment is held as a cancellation fee including any extras.
In keeping with our focus on sustainability and avoiding unnecessary waste, housekeeping will only service your room when added to your booking. For fresh towels, additional toiletries or anything else you might need, please contact the team via WhatsApp who will drop them off at your door. Our number is +44 7467 482433.
Booking with The Pilgrm requires you to complete our online check-in process prior to arriving at the hotel. It takes less than two minutes and will allow us to prioritise your room and speed things up for you when you arrive. You can access the online check-in from our website and from your booking confirmation email as soon as you’ve booked.
Our PayNow and PayLater rates allow you to amend your booking as follows:
You’ll be charged any increase in rate for the new room and/or dates and you can take care of all the changes yourself on our website. Sorry, but bookings made under our Specials Rates, Sales or Promotional Offers are not eligible for amendments unless otherwise specified at the time of booking. Company rate bookings can be amended up to 24 hours before the arrival date.
Bookings on our PayNow are not eligible for cancellation. Should you cancel your PayNow booking, the full amount charged at the time of booking is retained as a cancellation fee.
Bookings on our Specials or promotional seasonal rates made through our website cannot be cancelled, unless otherwise stated at the time of booking and within the confirmation email. Should you wish to cancel your booking, you will be charged the full amount.
If payment for your booking is subsequently rejected by you or your credit/debit card company, we reserve the right to cancel your reservation without notice. Should you then need to rebook, you can book again via our website and choose a rate and available room(s) at that time.
Bookings made via third parties and online travel agent websites will be subject to the booking terms and conditions agreed to by the guest and the third party.
In the event you don’t arrive as planned, the prepaid amount will be held as the cancellation fee. If you’ve booked for two nights or longer, we’ll hold your room until 12noon the next day. Should we not hear from you by this time we’ll assume you’re not coming and the remaining nights will be released for others guests to book. Your prepaid amount will be held as the cancellation fee.
We may contact you if you’ve booked more than 5 nights, just to verify everything with you. We may ask for additional information from you in order to retain your reservation with us.
If you need to book 6 or more rooms, your booking may qualify for our special group rate. Please email your enquiry to firstname.lastname@example.org. Should we be able to accommodate your request, additional terms will apply but we also offer some extra benefits too. If we can accommodate your group, we may be able to offer you a special discount (we’ll confirm if we can) and in all cases the following will apply:
You need to make your booking online on our Groups booking page online. Please note that until you complete your group booking online, no rooms are held for you and availability of rooms for your group can change without notice.
Check In Time is 3pm. Check Out Time is 12pm.
As long as we have the space in our storage room, we're happy to keep hold of your luggage for you.
Your key card must be returned to our team. If it is not returned, this will result in a £20 charge to the card provided.
Sorry but we do not allow pets at The Pilgrm except for dogs - see Dog Policy.
Guide dogs are permitted free of charge. All other dogs are by prior arrangement at a rate of £30 per night, and confirmation from the hotel that your dog has been permitted to stay. The following applies to all confirmed dog guests:
The Pilgrm does not allow smoking anywhere on the premises. Guests who smoke in their rooms will be charged £250 as an additional cleaning fee and also by liable for any damage to their room.
We like our rooms and hotel to look good for all of our guests. If you cause damage to your room or any part of The Pilgrm, or remove items as souvenirs which are not included in your rate - such as our Marshall speaker, the TV or our art work - we'll charge your credit/debit card with the replacement value.
In your room, you will find a selection of magazines to enjoy at your leisure during your stay. Should you wish to take these with you, please be aware you will be charged for the price of the magazine - this charge will be taken from the card details provided on arrival.
We can provide a cot free of charge - suitable for babies under 2 years. We don’t provide extra beds for our rooms.
Please note that all bedrooms at The Pilgrm are slightly different, therefore the images you see online will not always be an exact representation of the room you will be provided during your stay. Our size categories are clearly displayed on our website, with the images being reflective of these sizes. If you have any concerns regarding your room, please let our guest services team know as soon as possible straight after checking-in.
Under the Hotel Proprietors Act 1956, an hotel proprietor may in certain circumstances be liable to make good any loss of or damage to a guest’s property even though it was not due to any fault of the proprietor or staff of the hotel.
This liability however -
(a)extends only to the property of guests who have engaged sleeping accommodation at the hotel;
(b)is limited to £50 for any one article and a total of £100 in the case of any one guest, except in the case of property which has been deposited, or offered for deposit, for safe custody;
(c)does not cover motor-cars or other vehicles of any kind or any property left in them, or horses or other live animals.
This notice does not constitute an admission either that the Act applies to this hotel or that liability thereunder attaches to the proprietor of this hotel in any particular case.
A full copy of the Hotel Proprietors Act is available upon request.
The Pilgrm respects your privacy and is committed to protecting your personal information. This privacy notice will let you know how we look after your personal information generally as well as when you visit our website and tell you about your privacy rights and how the law protects you.
This privacy notice aims to give you information on how The Pilgrm collects and processes your personal information. It is intended to cover all of your rights and information required under applicable data protection laws including with effect from 25th May 2018 the General Data Protection Regulation (GDPR) and, once in force, the UK Data Protection Bill. We are continually aiming to improve our systems and processes so there may be some updates to this privacy notice from time to time.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
The Pilgrm is a trading name of New World Hospitality Limited which is the data controller and responsible for your personal information.
New World Hospitality Limited is an English company registered with company number 02939622 and its registered address at Regina House, 124 Finchley Road, London NW3 5JS.
When we refer to "The Pilgrm" "we", "us" or "our" in this privacy notice we are referring to the above. References to “website” or our “site” are to the sites or site operated by the above hotel and brand.
The Pilgrm hotel offers 4 star accommodation in central London.
We collect and process a range of personal information.
We collect certain information from you. This may be via our website (e.g. information that you provide by filling in forms on our website including information provided at the time of registering to use our site, subscribing to our site, posting material on our site or requesting further services), when you enter a competition, when you make a request or query whether by e-mail, via our website or on the telephone. You may provide some of this information directly to us whilst at our hotel.
This type of information is likely to fall into one of the following categories:
Some of the above may be provided to us via third party sources (i.e. from someone who is not part of The Pilgrm). For example:
We recommend that that you check the privacy notices and statements of any third parties that you provide information to as we are not responsible for the way in which they use, share or make available your personal information.
Sometimes we may collate information you have provided to us via multiple direct interactions with The Pilgrm and/or third party sources and/or the technical data referred to below so that we can use this to try to improve the services and information we provide to you.
We collect contact details from our suppliers in order to enable us to place orders with them, pay them, manage our relationships with them and fulfill our contracts with them.
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a service you have requested from us but we will notify you if this is the case at the time.
Technical data may include:
Some technical data about you may be collected from third parties including those below:
The law requires us to ensure we have a lawful basis for processing your personal information. We only use your personal information when we believe it is lawful to do so. This is usually because it is necessary for:
Sometimes, we may ask you to consent to our collection and use of certain of your personal information for certain purposes. Where this is the case, you can change your mind and withdraw your consent at any time by e-mailing us at email@example.com.
In relation to direct marketing, you can always opt out of receiving this as described below.
We use your personal information for the purposes listed below.
Some third party service providers are engaged by The Pilgrm to assist in the provision of our services, the operation of our business and the running and maintenance of our systems. For example, when you make a payment to us this is frequently processed via a secure third party payment process provider.
When we use third party service providers, we disclose only the personal information that is necessary to deliver the service. We aim to ensure we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. If you would like a full list of the relevant service providers that we use please contact us firstname.lastname@example.org.
If you request certain services at our hotels then again we may sometimes need to share certain of your personal details with anyone we engage to assist us in fulfilling your request.
We may release your information to third parties beyond the above only if we are required to do so by law (e.g. by a court order) or in connection with the prevention of fraud or other crime.
You can ask us to stop sending you marketing messages at any time by:
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a booking or other transaction.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We regularly review procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will not to keep your personal information in for any longer than is reasonably necessary for achieving the permitted purposes.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep certain basic information about our guests, customers and their transactions with us for certain specified periods of time.
Personal information may sometimes be transferred outside of the European Economic Area (“EEA”) to other third party service providers and we will take steps to ensure that adequate protection is provided for that data as required under data protection laws.
In the event of a business change in control resulting from, for example, a sale to, or merger with, another entity, we may transfer your personal information to the new party in control.
You have the right to:
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.
We use the following cookies:
You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Except for essential cookies, all cookies will expire after two years.
We may change or update this notice from time to time so please check this page occasionally to ensure that you’re happy with any changes. If we make material changes we will endeavour to notify clients and contacts.
Our full details are:
Full name of legal entity: New World Hospitality Limited
Name of data privacy manager: Jason Catifeoglou
Email address: email@example.com
Postal address: The Pilgrm, 25 London Street, London, W2 1HH
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us first.
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