"There are hundreds of places to eat around here, but I doubt any serve such tempting, well-travelled food as that devised by head chef Sara Lewis (formerly of Grain Store), or are so charming about it. Cocktails, comfort, great cuisine... not things a true pilgrim would expect, but I can imagine food, style and bargain lovers everywhere being happy to make a pilgrmage."

"The finishes here are the first hint at the care that's gone into refitting the Victorian-era digs. Rooms feature custom steel-worked fittings, aluminium-and-brass lamps (salvaged from a former hospital) and some of the comfiest beds you'll sleep in."

"A Victorian-era building brought back to life as a 'reinterpretation' of the traditional hotel. All the frills have been stripped back so you're left with simple, but considered, hallmarks: smooth check-in, meticulous design, a world-class cocktail menu and decent coffee. In short, it's the future of city hoteliering."

"The Pilgrm is one of a smattering of new openings marking the area as one to watch. As a base in London, The Pilgrm aims to offer everything you need, nothing you don't. A smart and affordable take on the traditional London hotel, The Pilgrm is certainly adding to the burgeoning aura of Paddington's - whisper it - cool."