"A Victorian-era building brought back to life as a 'reinterpretation' of the traditional hotel. All the frills have been stripped back so you’re left with simple, but considered, hallmarks: smooth check-in, meticulous design, a world-class cocktail menu and decent coffee. In short, it’s the future of city hoteliering."
"There are hundreds of places to eat around here, but I doubt any serve such tempting, well-travelled food as that devised by head chef Sara Lewis (formerly of Grain Store), or are so charming about it. Cocktails, comfort, great cuisine... not things a true pilgrim would expect, but I can imagine food, style and bargain lovers everywhere being happy to make a pilgrmage."
"The Pilgrm is one of a smattering of new openings marking the area as one to watch. As a base in London, The Pilgrm aims to offer everything you need, nothing you don't. A smart and affordable take on the traditional London hotel, The Pilgrm is certainly adding to the burgeoning aura of Paddington's - whisper it - cool."
"This is Paddington’s new cool kid on the block."
"[Everything] has been pared back to focus solely on craftsmanship, comfort and design."
"The Pilgrm in Paddington is breathing new life into London's hotel scene."
"[The finishes] here reveal the care that’s gone into The Pilgrm’s refit."
"Once populated only by uninspiring low-star hotels, the Victorian squares next to London’s Paddington Station are finally on the right track thanks to the opening of The Pilgrm."
"The Pilgrm is chic, in that LA, easy, relaxed, cool typefaces kind of way... It feels [like] being at a friend's house. But better."