"The balcony is a top spot for a cocktail and people watching. The Pilgrm takes art seriously with an evolving collection and seasonal mini exhibitions. A genuinely cool spot that will leave plenty of cash for what you came to London to do."

"The finishes here are the first hint at the care that's gone into refitting the Victorian-era digs. Rooms feature custom steel-worked fittings, aluminium-and-brass lamps (salvaged from a former hospital) and some of the comfiest beds you'll sleep in."

"A Victorian-era building brought back to life as a 'reinterpretation' of the traditional hotel. All the frills have been stripped back so you're left with simple, but considered, hallmarks: smooth check-in, meticulous design, a world-class cocktail menu and decent coffee. In short, it's the future of city hoteliering."

"It's the most stylish, cool and comfortable place you'll get for the price in central London"

"It's a hotel successfully masquerading as a neighbourhood hangout, so there's no lobby or reception. Instead, you step into a cafe and queue for your keycard behind a local ordering a cold-pressed juice or a barista coffee... The bedrooms' restored 200-year-old parquet floors and cast-iron radiators add class; the wall-hung ivy, a sense of wellbeing."

"The renovated Victorian building now houses a regularly changing art collection, a cosy lounge that's perfect for some laptop time and a cocktail terrace overlooking the bustling streets below. At The Pilgrm, the decor features bold blue carpets, repurposed radiators and lots of plants, as well as wrought-iron railings and glossy parquet floors. It also serves a mean brunch at weekends."