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Not just a soap.
8th April, 2022

Not just a soap.

We have a new treat for Pilgrm guests. We’re excited to be collaborating with the Stockholm-based brand, Aárd, who have created a sustainable multi-purpose soap cube made from 100% natural ingredients. It’s time we did more with less, and this one does it all. A soap, body wash and shampoo in one.

Created by Pauline Norden and Martina Carlson, the beauty brand’s main mission is transparency and simplicity; striving to tackle over-consumption and complicated routines. Removing the need for mountains of unnecessary products and wasteful packaging, Aárd wash cubes will be provided in each bathroom at The Pilgrm in a basic cotton bag which allows our guests to take them home.  As advocates for ditching complicated processes and unnecessary waste wherever we can, we are proud to join forces with Aárd to provide such a simple yet impactful product for our guests.

Derived from the oldest soap production techniques in the world found in Aleppo, Syria, Aárd cubes are hand-made by a sixth-generation soap maker named Fouad; a true artisan keeping his family traditions alive. Founded in 1848, the family had been making the traditional olive and laurel soap in the heart of Aleppo until the war hit Syria in 2012. They were then sadly forced to flee and move their factory across the Syrian border to the Turkish city of Antakya, where up until this day they continue their production. You can find out more here.

Inspired by the public bathing houses found in the Middle East, the main ingredients include laurel berry oil and olive oil which are harvested from plantations around the Mediterranean Sea. The result is a nourishing, moisturising, and gentle all-over wash.

You can help us make a simple step towards sustainability and support the traditional Syrian craftsmanship by enjoying your Aárd soap cube during your next stay; and don’t forget to take it with you when you leave!

Book your next stay at The Pilgrm

Order Aard Aleppo wash cubes to enjoy at home

Not just a soap. Not just a soap. Not just a soap.

Further Reading

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25th September, 2022 Special Winter Offer - ENDS SOON!

Get ahead of the game and book your winter stay now to enjoy free breakfast each morning and bottomless hot chocolate throughout your stay!

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2nd September, 2022 Mirror Margarita x The Pilgrm Mexican Brunch Pop-up

The Pilgrm is joining forces with the multi-award winning cocktail gurus at Mirror Margarita for a special brunch this September

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5th August, 2022 Special Offer on Stays this Autumn

We don't really want to think about summer coming to an end just yet... But we've got some extra treats for you this autumn to look forward to!

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30th June, 2022 Never-been seen Art by Keith Cunningham now on display at The Pilgrm

We are honoured to invite guests to The Pilgrm to enjoy some of the never-been-seen pieces by Keith Cunningham. A total of 58 of his secretive works currently hang throughout our café and lounge.

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12th May, 2022 The Sound & Supper Club

This summer, The Pilgrm invites you to take your senses on a trip around the world right here in London at The Sound & Supper Club!

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5th May, 2022 10% off stays & bottomless iced-coffee this summer!

Summer in the city is calling! Enjoy the sunniest season exploring London with 10% off our rooms and bottomless iced-coffee or chilled lemonade throughout your stay.

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Hello lovely guests, friends and neighbours!

The leaves are starting to fall and a cosy city break is calling! Book your London stay using code AUTUMN and get a free REN miniature skincare item plus a health juice each day of your stay. Valid on stays between 1 September 2022 - 31 October 2022.

Click here to find out more
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