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Not just a soap.

Not just a soap.

We have a new treat for Pilgrm guests. We’re excited to be collaborating with the Stockholm-based brand, Aárd, who have created a sustainable multi-purpose soap cube made from 100% natural ingredients. It’s time we did more with less, and this one does it all. A soap, body wash and shampoo in one.

Created by Pauline Norden and Martina Carlson, the beauty brand’s main mission is transparency and simplicity; striving to tackle over-consumption and complicated routines. Removing the need for mountains of unnecessary products and wasteful packaging, Aárd wash cubes will be provided in each bathroom at The Pilgrm in a basic cotton bag which allows our guests to take them home.  As advocates for ditching complicated processes and unnecessary waste wherever we can, we are proud to join forces with Aárd to provide such a simple yet impactful product for our guests.

Derived from the oldest soap production techniques in the world found in Aleppo, Syria, Aárd cubes are hand-made by a sixth-generation soap maker named Fouad; a true artisan keeping his family traditions alive. Founded in 1848, the family had been making the traditional olive and laurel soap in the heart of Aleppo until the war hit Syria in 2012. They were then sadly forced to flee and move their factory across the Syrian border to the Turkish city of Antakya, where up until this day they continue their production. You can find out more here.

Inspired by the public bathing houses found in the Middle East, the main ingredients include laurel berry oil and olive oil which are harvested from plantations around the Mediterranean Sea. The result is a nourishing, moisturising, and gentle all-over wash.

You can help us make a simple step towards sustainability and support the traditional Syrian craftsmanship by enjoying your Aárd soap cube during your next stay; and don’t forget to take it with you when you leave!

Book your next stay at The Pilgrm

Order Aard Aleppo wash cubes to enjoy at home

Not just a soap. Not just a soap. Not just a soap.

Further Reading

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11th April, 2024

SUMMER OFFER

Enjoy 10% off stays and rejuvenating Pelegrims skincare this summer at The Pilgrm

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29th February, 2024

SPRING OFFER

Finally winter is slowly lifting! Get ready for your spring trip with 10% off stays and a free Il Diciotto spritz.

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26th February, 2024

Women in Wine this International Women's Day

Join us for an evening celebrating the female trailblazers in the world of wine for IWD'24

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19th January, 2024

Get Comfy - Stay Longer for Extra Treats

Book a stay for 3 nights or more including a Sunday and we'll give you £50 to spend on food and drinks!

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4th January, 2024

What to do in London in 2024

2024 is upon. it' time to make some plans and enjoy the capital in all it's glory.

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6th December, 2023

The King of Forgery David Henty

New art at The Pilgrm: the controversial artist who found fame by reproducing some of the most valuable and coveted art in the world.

Read on >

Hello lovely guests, friends and neighbours

Enjoy 10% off your stay and free Pelegrims skincare!

Click here to find out more
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