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Coffee with a Cause
2nd November, 2017

Coffee with a Cause

Blending, roasting and grinding are everyday undertakings for any coffee savant, but a small crew have charged themselves with a new mission for how we enjoy our coffee. Established by three friends back in 2013, adopting a 100% organic and ethical practice, Cru always seek to make their packaging as environmental friendly as possible.  

A company founded on a practise of using the best beans, from the best farms, each of Cru’s growers work hard to reinvest in their communities and the environment around them. Cru's founding purpose was simple, they wanted to get the best from their Nespresso machines. A quick trip to Kick Starter and CRU Kafe came to life. In part because they blend their finest high altitude beans before roasting and grinding them to perfection, the technique helping to capture flavour and freshness. Today, Cru is a team of 18 in West London, but the trio leading the charge still promise to keep bringing you the roasted and ground coffee as they always have, but its they’re mission to put a dent into the world’s plastic waste that really captures the imagination.

In their own words, “Responsibility doesn’t just lie with individuals; it’s up to businesses to stand up and do the right thing. That’s why we’re committed to creating an ethically sustainable business, and are constantly investing in our products to make sure we leave the smallest footprint possible on the planet.”

Cru won’t be happy until their box to bag to pod packaging is fully biodegradable. And with recent Greenpeace research stating, “Every piece of plastic ever made still exists today, it is both an admirable and powerful cause.

A tall task, but their spirit and sentiment is what makes it such a powerful movement. Cru, we’ll be part of your crew anytime.

For more information crukafe.com

Coffee with a Cause

Further Reading

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30th June, 2022 Never-been seen Art by Keith Cunningham now on display at The Pilgrm

We are honoured to invite guests to The Pilgrm to enjoy some of the never-been-seen pieces by Keith Cunningham. A total of 58 of his secretive works currently hang throughout our café and lounge.

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12th May, 2022 The Sound & Supper Club

This summer, The Pilgrm invites you to take your senses on a trip around the world right here in London at The Sound & Supper Club!

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5th May, 2022 10% off stays & bottomless iced-coffee this summer!

Summer in the city is calling! Enjoy the sunniest season exploring London with 10% off our rooms and bottomless iced-coffee or chilled lemonade throughout your stay.

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8th April, 2022 Not just a soap.

We’re excited to be collaborating with the Stockholm-based brand, Aárd, who have created a sustainable multi-purpose soap cube made from 100% natural ingredients for Pilgrm guests.

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12th March, 2022 Hacha X The Pilgrm

Joining forces with some of the world’s best cocktail bars is nothing new here at The Pilgrm. So, it won’t come as a surprise that our latest (and maybe greatest) Margarita is brought to you from our favourite new East London haunt, Hacha.

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16th February, 2022 £20 to spend in the lounge this spring!

We’re here to give you a spring in your step. Book your stay at The Pilgrm using code SPRING and we’ll give you £20 to spend on food and drink in the lounge! Valid 01.03.22 until 31.05.22.

Read on >

Hello lovely guests, friends and neighbours!

The long-awaited sunshine is here and summer in the city is calling! Book your London stay using code SUNSHINE and get 10% off our rooms with bottomless iced-coffee, or chilled lemonade throughout your stay. Valid on stays between 1 June 2022 - 31 August 2022.

Click here to find out more
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