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Wined, dined, thoroughly intertwined
2nd November, 2017

Wined, dined, thoroughly intertwined

Wine, like many of the things we hold dear, offers much provenance. Stories and folklore around its culture exist in part due to the difficulty of bottling it, but also how each bottle is a reflection of a place in time. The great characters within the business of wine, and of course those who passionately enjoy drinking it, help drench it in dramatic intrigue. But two folks feel this intrigue needn’t be elitist anymore.

In 2013 a pair named Dan Keeling and Mark Andrew joined forces to create a magazine centred around wine and its own unique culture, but without the air of exclusivity. Choosing to name themselves after one of the most intrinsic elements of creating wine, ‘Noble Rot’. A phrase used to describe the fungus in the grape that gives wine its increased sugar and flavour. You might argue that Dan and Mark were an unlikely pair, given their backgrounds. With careers spanning from food and drink to record label executive Andrew and Keeling, it’s easy to say certainly understood the culture.

But in this unique pairing, Noble Rot magazine developed a loyal following. Their insight into wine culture, along with its tastemakers, who each help make the landscape of wine what it is today, makes for a refreshing new take on a vintage aged beverage. Previous contributors to the magazine have included the likes of chefs from Pierre Koffmann to Fergus Henderson and Yotam Ottolenghi. Prolific names such as Francis Ford Coppola and Brian Eno have also both contributed to articles within the magazine. Covering subject matter like “Three decades of British food in 30 dishes”, “Wines from the ancient ocean” and “Chef’s Secret Weapons” to name a few.

As with any display of knowledge, the magazine soon spun out a retail endeavour and Noble Rot the wine bar and restaurant, was soon born. Located on Lamb’s Conduit Street in an 18th Century building, it is an ode to yesterday’s wine bar but thoroughly accessible. From the Lincolnshire Smoked Eel to the Lamb Sweetbreads and the Roast Guinea Fowl Andrew and Keeling have assembled something special to even the most educated palette. Housing wines such as Pinot Noir The Heartbreak Grape, Nebbiolo & other Piedmont reds and the Riesling, Gruner Veltliner. Offset by a striking cellar and artwork, inspired by the magazine’s covers, Brian Eno would surely blush.

The magazine is based in London and published every four months.

For more information noblerot.co.uk

Wined, dined, thoroughly intertwined

Further Reading

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5th May, 2022 10% off stays & bottomless iced-coffee this summer!

Summer in the city is calling! Enjoy the sunniest season exploring London with 10% off our rooms and bottomless iced-coffee or chilled lemonade throughout your stay.

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8th April, 2022 Not just a soap.

We’re excited to be collaborating with the Stockholm-based brand, Aárd, who have created a sustainable multi-purpose soap cube made from 100% natural ingredients for Pilgrm guests.

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12th March, 2022 Hacha X The Pilgrm

Joining forces with some of the world’s best cocktail bars is nothing new here at The Pilgrm. So, it won’t come as a surprise that our latest (and maybe greatest) Margarita is brought to you from our favourite new East London haunt, Hacha.

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16th February, 2022 £20 to spend in the lounge this spring!

We’re here to give you a spring in your step. Book your stay at The Pilgrm using code SPRING and we’ll give you £20 to spend on food and drink in the lounge! Valid 01.03.22 until 31.05.22.

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Hello lovely guests, friends and neighbours!

The long-awaited sunshine is here and summer in the city is calling! Book your London stay using code SUNSHINE and get 10% off our rooms with bottomless iced-coffee, or chilled lemonade throughout your stay. Valid on stays between 1 June 2022 - 31 August 2022.

Click here to find out more
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