Flexible cancellation available. Cancel without charge up until 3pm the day before arrival. Read our cancellation policy.

Flexible cancellation available. Read policy.

Close
Close

Book Direct on our website for exclusive benefits

  1. Enjoy offers you won't find elsewhere
  2. Best room rates and terms
  3. Priority room allocation
More than 5 rooms? Enquire here. *from 12noon daily
Error

There was an issue submitting the form.

Please ensure all fields are filled in correctly, or try changing your parameters.

If this issue persists, please try booking by clicking here.

close icon
Crafting Culture

Crafting Culture

One could argue that we’re part of a generation who are forgetting what it means to build something with our hands. Mass consumption and profitability might well have been the two biggest adversaries for craft culture, but a small yet powerful group of individuals are taking a stand.

One of craftsmanship’s most vocal advocates is Johann Rupert, chairman of the luxury goods group Richemont, owners of Cartier, Montblanc and Van Cleef & Arpels. In a recent interview with the New York Times he stated, “Ultimately, luxury is not something made by a machine in a repetitive fashion. It needs a human element, that is what makes it unique and different.” Going on to say, “We need to protect that talent at its source”.

Rupert makes a compelling argument and his enthusiasm is certainly not a placid one, he recently co-founded the Michelangelo Foundation, with former collaborator Franco Coligni. Based in Geneva it is a nonprofit organization and is primarily a vehicle that seeks to strengthen the maker culture’s relationship with the world of design. By celebrating genuine craftsmanship, the Michaelangelo Foundation has built and continues to build a community and network of similar-spirited artisans to forge everything from apprenticeships to raising awareness and credibility for applied arts culture.

Of course Richemont’s chairman understands that this type of change isn’t likely to come to fruition in a matter of years. It might well take a decade or two for this to gravitate from a trend into a complete shift in perception. But perhaps Mr Rupert put it best when he stated, “We are living on the cusp of tremendous systemic change, and while many things may be in flux, one thing is clear: it’s time to give back and to put the human being back in the centre of our systems”. 

michelangelofoundation.org

Image courtesy of T.Bertelsen / ©MichelangeloFoundation2016

Crafting Culture

Further Reading

Read all >
10th July, 2024

15% Off Sunday + Monday Stays

End and start the week right with 15% off your room AND free late check out.

Read on >
26th June, 2024

Women in Wine Natural Wine Tasting

Women in Wine is back this summer with a natural wine tasting and discussion!

Read on >
11th April, 2024

SUMMER OFFER

Enjoy 10% off stays and rejuvenating Pelegrims skincare this summer at The Pilgrm

Read on >
26th February, 2024

Women in Wine this International Women's Day

Join us for an evening celebrating the female trailblazers in the world of wine for IWD'24

Read on >
19th January, 2024

Get Comfy - Stay Longer for Extra Treats

Book a stay for 3 nights or more including a Sunday and we'll give you £50 to spend on food and drinks!

Read on >
4th January, 2024

What to do in London in 2024

2024 is upon. it' time to make some plans and enjoy the capital in all it's glory.

Read on >

Hello lovely guests, friends and neighbours

Enjoy 10% off your stay and free Pelegrims skincare!

Click here to find out more
close icon

Subscribe

Sign up to The Pilgrm for good news, edits and invitations to the things we love to share and enjoy.

close icon

The Pilgrm uses cookies

Cookies are necessary for the site to function properly.
We use cookies to track traffic and to optimize our website.

Ok by me!