Flexible cancellation available. Cancel without charge up until 3pm the day before arrival. Full cancellation policy here.

Flexible cancellation available. Read more.

Close
Close

Book Direct on our website for exclusive benefits

  1. Enjoy 25% off food & drink in our lounge*
  2. Best room rates and terms
  3. Priority room allocation
More than 5 rooms? Click here. *from 12noon daily

Error

There was an issue submitting the form.

Please ensure all fields are filled in correctly, or try changing your parameters.

If this issue persists, please try booking by clicking here.

close icon
Crafting Culture
4th January, 2017

Crafting Culture

One could argue that we’re part of a generation who are forgetting what it means to build something with our hands. Mass consumption and profitability might well have been the two biggest adversaries for craft culture, but a small yet powerful group of individuals are taking a stand.

One of craftsmanship’s most vocal advocates is Johann Rupert, chairman of the luxury goods group Richemont, owners of Cartier, Montblanc and Van Cleef & Arpels. In a recent interview with the New York Times he stated, “Ultimately, luxury is not something made by a machine in a repetitive fashion. It needs a human element, that is what makes it unique and different.” Going on to say, “We need to protect that talent at its source”.

Rupert makes a compelling argument and his enthusiasm is certainly not a placid one, he recently co-founded the Michelangelo Foundation, with former collaborator Franco Coligni. Based in Geneva it is a nonprofit organization and is primarily a vehicle that seeks to strengthen the maker culture’s relationship with the world of design. By celebrating genuine craftsmanship, the Michaelangelo Foundation has built and continues to build a community and network of similar-spirited artisans to forge everything from apprenticeships to raising awareness and credibility for applied arts culture.

Of course Richemont’s chairman understands that this type of change isn’t likely to come to fruition in a matter of years. It might well take a decade or two for this to gravitate from a trend into a complete shift in perception. But perhaps Mr Rupert put it best when he stated, “We are living on the cusp of tremendous systemic change, and while many things may be in flux, one thing is clear: it’s time to give back and to put the human being back in the centre of our systems”. 

michelangelofoundation.org

Image courtesy of T.Bertelsen / ©MichelangeloFoundation2016

Crafting Culture

Further Reading

Read all >
17th December, 2021 Go Vegan for £5 this January

We are offering vegan breakfast for just £5 when you book direct with us this January!

Read on >
16th December, 2021 New Year's Day Bloody Mary's

It's a new year & we’re here to make things easier - an ice-cold Bloody Mary with your breakfast should do the trick.

Read on >
15th December, 2021 Enjoy homemade gingerbread this Christmas at The Pilgrm

We’ve got our chef Ian with us over the festive season, serving up homemade gingerbread for those spending Christmas at The Pilgrm! Available when you book direct over Christmas.

Read on >
22nd November, 2021 The Pilgrm x Universal Works – Under Embargo

Sometimes sustainability stems from an attitude about responsibility – and for The Pilgrm and Universal Works, this is definitely the case. We have once more come together to create a capsule collection of easy-wear separates that have been designed and manufactured with a shared recycling vision.

Read on >
17th November, 2021 The bright, bold works of Peter Denmark

This winter, The Pilgrm has the privilege of displaying the works of the late Peter Denmark. The self-taught artist, exhibited in London at various venues and galleries from the late 1970s, including the iconic Colony Room Club and The Groucho Club in Soho.

Read on >
15th September, 2021 Brekkie on us this autumn

Escape to London this autumn with the code BREKKIE and you’ll receive breakfast on us! Valid 22.09.21 until 21.12.21.

Read on >

Hello lovely guests, friends and neighbours!

Our guests can always expect the warmest of welcomes and a most comfortable stay. Should you have any questions at all, please don't hesitate to reach out to our friendly team via hello@thepilgrm.com.

Click here to find out more
close icon

Subscribe

Sign up to The Pilgrm for good news, edits and invitations to the things we love to share and enjoy.

close icon

The Pilgrm uses cookies

Cookies are necessary for the site to function properly.
We use cookies to track traffic and to optimize our website.

Ok by me!